Web Promotion Web Promotion begins with the creation of clean and correct HTML pages which ensures the site is a search engines friendly site. Most major search engines index pages through their title, meta tags, visible text and alt tags. For that reason making sure the site is correctly coded has an important role in the site's top placement on search result pages. Some other search engines sort sites by their importance or visibility. That means they will give a higher priority to pages that are linked by more sites and will place these sites even higher if they are capable of attracting a large capacity of visitors. * * * * * The next step involves MANUALLY submitting the site to the top search engines and related directories. Some directories and yellow pages sites require a fee, others are free. * * * * * The last step in promoting the site will be setting a reciprocal link page and trading links with sites that are of similar interest. For example, a real estate site can exchange links with another real estate website or even one of the city guide sites. * * * * * Other ways to promote a website include; Registering a good, short and a catchy domain name. Setting a banner ad or an animated button for swapping links with other sites. Joining a banner exchange program. Designing a monthly newsletter or advertising on a related existing newsletter. Subscribing to a few mailing lists that cover the site's topic. even signing other related sites' guestbooks can create some traffic to the site. Everybody likes getting free stuff. Giving away some free samples of a product will attract more visitors to the site.